Designed screen templates and advertisements for recently installed front desk digital signage monitors. Adhered to Hyatt's advertising standards to extend the Hyatt brand and sell upgraded rooms and services to guest at check-in. Animated moving image backgrounds and coordinated with programming to render large-format quicktime movies for import into digital signage software.
Milken Institute Global Conference 2008
Digital Signage
Digital Signage
Client: The Beverly Hilton / The Creative Effort
Visual Design, Production
Software: Photoshop, Illustrator
Designed screens for Lobby digital signage display and digital signs outside meeting rooms for the annual Milken Institute Global Conference taking place at The Beverly Hilton. The conference features noted speakers including Governor Arnold Schwarzenegger, CEOs from the world's top companies, senior foreign and U.S. government officials, executives in U.S and foreign capital markets, global academic experts and leaders in education and health care philanthropy. Researched the Milken Institutes' marketing materials to create signage which entended the conference branding.
Designed screens for Lobby digital signage display and digital signs outside meeting rooms for the annual Milken Institute Global Conference taking place at The Beverly Hilton. The conference features noted speakers including Governor Arnold Schwarzenegger, CEOs from the world's top companies, senior foreign and U.S. government officials, executives in U.S and foreign capital markets, global academic experts and leaders in education and health care philanthropy. Researched the Milken Institutes' marketing materials to create signage which entended the conference branding.
The Beverly Hilton
Digital Signage
Digital Signage
Client: The Beverly Hilton / The Creative Effort
Project Management, Art Direction, Visual Design, Production
Software: Photoshop, Illustrator
Designed wayfinding and readerboard digital signage displays for lobby, meeting rooms and guest room channels at The Beverly Hilton, location of the Golden Globe Awards. Researched property interior design. Led a team which included an architectural visualization artist and database programmers.
Hyatt Regency Chicago
Digital Signage
Digital Signage
Client: Hyatt Regency Chicago / The Creative Effort
Concept, Project Management, Art Direction, Visual Design, Production, Programming
Software: Photoshop, Illustrator, After Effects, Omnivex Display 3
Winner of the 2007 Digi Awards for Excellence in Technology, Corporate Application. Served on a team to determine content of 65-screen digital signage system spanning six floors and two towers of one of the nation's largest Hyatt Regency properties. Designed screens to correspond with color classification and existing wayfinding signage for each screen location. Researched property interior design and Hyatt brand standards to create signage that enhanced the interior and utilized Hyatt fonts and simple design aesthetic. Animated ten property maps displaying exacts monitor locations. Art directed a team of database programmers. Programmed select database content.
Grand Hyatt New York
Digital Signage
Digital Signage
Client: Grand Hyatt New York / The Creative Effort
Concept, Project Management, Art Direction, Visual Design, Production, Programming
Software: Photoshop, Illustrator
Designed wayfinding and readerboard digital signage displays for lobby, meeting rooms and public spaces at Grand Hyatt New York. Researched property interior design to create screens that enhanced the hotel's elaborate decor. Led a team of database programmers.